JOURNAL
We pride ourselves as a local NYC brand, and are constantly inspired by its vibrant stories. Among our favorite New York urban legends is an account of the most unusual public architecture that are...
Read moreHistory Lesson : Emily Roebling
Our Roebling frame takes it name after a story of a brave woman behind the making of the Brooklyn Bridge. Emily Roebling, the first woman field engineer that saw out the completion the iconic archi...
Read moreEver wonder what goes into selecting and cutting lenses for your sunglasses? Get an inside look at the Carl Zeiss lenses we use on every pair of Lowercase sun frames.
Read moreRebel Rebel : The inspiration behind the design
Our classic Rebel Rebel takes its name from the iconic NYC record store, now sadly lost forever. As higher rents push small brick-and-mortars out of the West Village, Rebel Rebel Records too had to...
Read moreThe Marlton Hotel plays a strong role in Lowercase's story, but the history of the hotel starts long before the formation of Lowercase, and was the home of many famous artists and authors, and has ...
Read moreWe know that finding the perfect frame can be a challenge. Glasses are such a personal accessory, it's important to find a pair that both fits properly and compliments your unique style. While no...
Read moreCator Sparks is the editor of The Manual. Originally from Decatur Georgia, Sparks has called New York home and now hangs his hat in Charleston, South Carolina. We asked him to let us in on a few go...
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