JOURNAL

Shape + Color

Ever wonder how we go about designing a new collection?  An important part of the process is developing a color palette, and matching acetates to their shapes.  Our Spring/Summer collection will be...

History Lesson : The R.P.G.

With the release of our collaboration with Knickerbocker Mfg. on the R.P.G. frame, we wanted to tell the story of the iconic frame that the design is based upon.  The frames have gone through numer...

IN THE SHOP : BRIAN VALLARIO

Lowercase co-founder Brian Vallario's talks design, manufacturing + lessons learned.

THE ART OF FINISHING

Not all frames are created equal...

Fall Sun Picks

Just because summer is over, it’s not the time to put away your sunglasses. Our sun collection comes in rich patterns and colors that match the fall style. The sun sits lower in the sky and creates...

Of Aesthetics and Performance - Carl Zeiss Lenses

Along with the frame, the lens dictates the aesthetics and performance of our product. All Lowercase sunglasses feature Carl Zeiss lenses, a name that is synonymous with the highest quality, allowi...

The Cat Eye - From Vintage to Modern

For every frame, we experiment with ideas, both old and new. The potential for the cat eye is extensive, and we have attempted to modify and modernize the distinctive vintage shape.